Interviews, surveys and analysis run by senior researchers.
Scope, timeline and a price — before you talk to anyone. Scope, who we'd speak to, timeline and a price — before you talk to anyone.
15 seconds, no sign-up
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Three studies a customer insights agency is most often asked for. Each one is scoped, priced and run by a senior researcher.
Nothing ever seems too much, and the quality of their output speaks for itself. I'm genuinely grateful for it.
Start-ups helped since 2019.
Alongside the enterprise work: founders we’ve researched, designed and built with, from the first user interviews to launch.
Every customer research study we run. Open one to see what it is, when you need it and what you get.
Same screened participants and senior moderation as a traditional agency. The differences are the price, the speed and what happens if the study isn't right.
Indicative prices for the default scope of each study, up to 80% below the published agency rates we benchmark against. A senior researcher fixes the price on a 15-minute scoping call before anything is charged.
Real segments based on data, not internal opinion.
Understand what keeps customers, and what makes them leave.
Find what the market will actually pay.
Benchmarks are built from published agency price pages and cost guides; the sources are shown with every estimate. Prices exclude participant incentives, quoted separately as a pass-through.
It finds out who your customers are, what they need and why they behave as they do, through interviews, surveys and observation with real people. At Obodo a senior researcher designs the study, moderates every session and turns the findings into decisions your team can act on. The output is evidence rather than opinion: personas, journey maps, loyalty drivers or willingness-to-pay, depending on the question.
Obodo's indicative prices for customer research are up to 80% less than a traditional agency's for the same scope. Answer the questions above and you will see a price for your scope in about 15 seconds, with no login. A senior researcher confirms it on a 15-minute call before anything is charged.
Most customer research studies run three to four weeks from kick-off to findings. Customer satisfaction tracking takes two to three weeks to set up. We are up and running within days of your approval, and the timeline is written into your research plan, so you know it before you commit.
Yes. Every session is moderated by a senior Obodo researcher, never by software. AI helps with transcription, first-pass coding and desk research, and we check its output against the recordings. You approve every participant before the study begins and can watch sessions live.
Large agencies bring scale and longer timelines. We bring a senior researcher who owns your study from brief to workshop, in weeks rather than months, at up to 80% less. That suits a single focused study or a rolling programme for a product team. If you need a multi-country quantitative tracker with thousands of respondents, a large agency may still be the better fit.
Your report, recordings and highlights land in your dashboard, and within a week you work through them in a workshop with your researcher and your team. You leave with prioritised recommendations, not just a deck. If the completed study isn't right, it is a full refund on your say-so.
No account managers in between: the researcher you meet on the scoping call designs, moderates and presents the work.
Brad MacDonald User Researcher Senior UX researcher specialised in qualitative research and operational research.
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Sarah Pinkerton User Researcher Experienced user researcher specialised in interviews, behavioral research, and insight synthesis.
View LinkedInAn indicative price in about 15 seconds, with no login and no sales call. Prefer to talk it through first? Book a 15-minute call with a senior researcher.