Obodo helps founders turn ideas into real, usable products, not just slides or concepts.
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We work from the earliest stage (shaping the idea and strategy) through research, design, and development, all the way to launching real digital or physical products in the world.

Think of us as a product partner that helps you go from “I have an idea” to “this exists and people can use it.”

Human-centered design simply means we start with people, not assumptions.

Instead of guessing what users want, we:research real behaviours and needstest ideas early (before you spend serious money) design products that solve real problems, not imagined ones.

It’s less about theory, more about reducing risk — and avoiding building something nobody wants.

Even experienced founders get surprised by real user behaviour — constantly.

User research helps you:validate (or challenge) assumptions earlyprioritise the right features, not just the loud onesavoid expensive rework later.

Many founders tell us research saved them months of build time — and a lot of regret.

Both.

Our work often starts before anything is built — especially for physical or real-world products.

Research and design can inform:hardware concepts medical or health devices, retail experiences, logistics, manufacturing, or service flows.

In many cases, research and prototyping are a precursor to physical production — helping you test ideas safely before committing to tooling, suppliers, or manufacturing.

We don’t stop at thinking, we build.

Depending on your needs, we can:design and prototype products, build MVPs and production-ready software support hardware or physical product development, help prepare products and brands for launch.

The goal is always the same: move from insight → execution → something real in the market.