Market sizing, buyer interviews and competitor analysis, run by senior researchers and delivered in weeks.
Scope, markets and a price — before you talk to anyone. Scope, markets, sample size, timeline and a price — before you talk to anyone.
15 seconds, no sign-up
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Three studies B2B and consumer teams most often ask a market research agency for, from SaaS start-ups to established brands. Each one is scoped, priced and run by a senior researcher.
Nothing ever seems too much, and the quality of their output speaks for itself. I'm genuinely grateful for it.
Start-ups helped since 2019.
Alongside the enterprise work: founders we’ve researched, designed and built with, from the first user interviews to launch.
The studies behind our market research services, from sizing a market to interviewing its buyers. Open one to see what it is, when you need it and what you get.
Same screened participants and senior moderation as a large agency. The differences are the price, the speed and a senior researcher who owns your study from brief to workshop.
Indicative prices for our B2B market research services and consumer studies, at their default scope, up to 80% below the published agency rates we benchmark against. A senior researcher fixes the price on a 15-minute scoping call before anything is charged.
Find out if the opportunity is commercially viable before you commit.
Validate the launch plan before you spend on it.
Know exactly where you stand against the brands you lose to.
Benchmarks are built from published agency price pages and cost guides; the sources are shown with every estimate. Prices exclude participant incentives, quoted separately as a pass-through.
It finds out whether there is a market for what you plan to sell, how big it is, who buys and why, and where you stand against the competition. At Obodo a senior researcher designs the study, runs the interviews and turns the findings into a decision: go or no-go, how to launch, or how to position. Among market research companies, we suit teams that need a focused answer on a new product or market in weeks.
Obodo's indicative prices for market research are up to 80% less than a traditional agency's for the same scope. Answer the questions above and you will see a price for your scope in about 15 seconds, with no login. A senior researcher confirms it on a 15-minute call before anything is charged.
Yes. Most of our work is B2B and SaaS market research, alongside consumer studies. B2B customer research differs in who you need to reach: buyers and decision-makers are fewer, busier and harder to find. So we screen for role and buying authority, lean on interviews rather than large surveys, and can recruit from your own customer lists when the audience is niche. Senior or specialist profiles take longer to recruit and cost more, and the estimator prices that in.
Large market research firms such as Kantar, Ipsos, Savanta and YouGov bring global panels, syndicated data and multi-country trackers. We bring a senior researcher who owns your study end to end, in weeks rather than months, at up to 80% less. That suits a focused study: sizing a market, planning a launch or understanding a competitor set. If you need a 10,000-respondent tracker across several markets, a large agency may suit you better.
Usually, yes. We recruit and screen participants against your criteria, from general consumers to senior or specialist profiles such as C-suite buyers, clinicians or developers. For a niche B2B audience we can also work from your own customer lists. You approve every participant before the study begins. Incentives are quoted separately, as a pass-through, so you see exactly what participants are paid.
A competitive landscape study runs 3–4 weeks from kick-off to findings, go-to-market research 3–4 weeks and a market feasibility study 4–6 weeks. We are up and running within days of your approval, and the timeline is written into your research plan, so you know it before you commit. Every study ends with a workshop.
A market research consultancy without the layers: the senior researcher you meet on the scoping call designs, runs and presents the work.
Brad MacDonald User Researcher Senior UX researcher specialised in qualitative research and operational research.
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Sarah Pinkerton User Researcher Experienced user researcher specialised in interviews, behavioral research, and insight synthesis.
View LinkedInAn indicative price in about 15 seconds, with no login and no sales call. Prefer to talk it through first? Book a 15-minute call with a senior researcher.