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Research that shaped the product, and took it to launch

Virty
  • Usability testing
  • Information architecture
  • Product strategy

Moderated usability testing of the app prototype with five UK active health-monitoring users, covering features, information architecture and product strategy, over two weeks of research and four weeks of design.

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The challenge

Virty set out to build a doctor-led, wearable-based family health service. Which features mattered most, how should the app be structured, and what would make people understand, trust and use it?

Testing the prototype, feature by feature

Moderated usability sessions on the prototype, the personal and family dashboards, care plans and health-metrics cards, testing comprehension, navigation and information architecture, and the perceived value of each feature. Five UK users aged 30 to 70, all active health-monitoring users.

What we found

Feature priorities: which dashboard and care-plan elements users valued, progress, the family view, health metrics, and which created confusion. Information architecture: how the dashboard, care plans and family data should be organised and labelled to match users' mental models. Product strategy: what builds trust and compliance in a doctor-led, whole-family health model.

The impact

The research shaped Virty's features, information architecture and product strategy, and the product launched on the back of it at virty.health: a CQC-regulated service where UK doctors review a family's wearable data daily, with care plans, a family circle of care and NHS-record integration.

Our involvement

What we did

Research

Moderated Usability Testing

Sessions on the app prototype with five UK users aged 30 to 70 who already monitor their health, covering the personal and family dashboards, care plans and health-metric cards.

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What it is

Moderated sessions on a prototype, testing comprehension, navigation and the perceived value of each feature.

When you need it

You're deciding what to build before the product exists and need real users, not guesses, to weigh in.

What you'll get

Which features users value, which confuse them, and why.

How we do it

Five moderated prototype sessions with active health-monitoring users. Typical timeline: 2 weeks.
Design

Information Architecture

Worked out how dashboards, care plans and family data should be organised and labelled to match users' mental models.

Get an indicative price No sign-up required.

What it is

Structuring and labelling a product so it matches how users already think about it.

When you need it

Users can't find or understand what's there, or the product is still on paper and needs a structure.

What you'll get

An information architecture for the dashboard, care plans and family data that people navigate without help.

How we do it

Card sorts and prototype iteration driven by the usability findings. Typical timeline: 2 weeks.
Strategy

Product Strategy

Defined what builds trust and compliance in a doctor-led, whole-family health model, and carried it through four weeks of design to launch.

Get an indicative price No sign-up required.

What it is

Turning research into the product decisions that shape a launch.

When you need it

You need research to shape the product, not sit beside it.

What you'll get

Feature priorities, structure and the trust model behind a CQC-regulated service, launched at virty.health.

How we do it

Two weeks of research feeding four weeks of design. Typical timeline: 6 weeks end to end.
Case studies

Our research work