Alongside the enterprise work: founders we’ve researched, designed and built with, from the first user interviews to launch.
UX research studies
Research for every decision
The studies behind our user research services, from usability testing to journey mapping. Open one to see what it is, when you need it and what you get.
Why Obodo
How we compare with a traditional UX research agency
Being in the session is the method. A senior researcher moderates every session and owns what it means. AI only speeds up the desk research, transcription and first-pass coding.
What a complete study costs, from brief to findings. Obodo's figure is indicative until a researcher confirms the scope. Up to 80% less than an agency
Yes
How long from kick-off to findings you can act on. 63% faster with AI-assisted workflowsSource: Maze survey (N=500)
Yes
Who you hear from: whether they match your audience and were screened for it. Screened and representative
Yes
Who runs the sessions, and how good they are at drawing out what people really do. Senior moderator
Yes
Whether the method can surface things you didn't know to ask about. Yes
Yes
What happens to your money if the study doesn't deliver. Full refund if the completed study isn't right.
Yes
Whether the evidence would stand up to a compliance, board or regulator review. Yes
Yes
Traditional agency
What a complete study costs, from brief to findings. Obodo's figure is indicative until a researcher confirms the scope. £12k to £16k a study
No
How long from kick-off to findings you can act on. 2 to 8 weeks
No
Who you hear from: whether they match your audience and were screened for it. Screened and representative
Yes
Who runs the sessions, and how good they are at drawing out what people really do. Senior moderator
Yes
Whether the method can surface things you didn't know to ask about. Yes
Yes
What happens to your money if the study doesn't deliver. Scope and price agreed before work starts
Yes
Whether the evidence would stand up to a compliance, board or regulator review. Yes
Yes
DIY / in-house
What a complete study costs, from brief to findings. Obodo's figure is indicative until a researcher confirms the scope. Free, but your team's time
No
How long from kick-off to findings you can act on. Variable, squeezed around the day job
No
Who you hear from: whether they match your audience and were screened for it. Convenience sample, often biased
No
Who runs the sessions, and how good they are at drawing out what people really do. Depends on interviewer skill
No
Whether the method can surface things you didn't know to ask about. Sometimes
No
What happens to your money if the study doesn't deliver. None, but no rigour either
No
Whether the evidence would stand up to a compliance, board or regulator review. Rarely
No
AI personas
What a complete study costs, from brief to findings. Obodo's figure is indicative until a researcher confirms the scope. Cheap, and you get what you pay for
No
How long from kick-off to findings you can act on. Instant, but unreliable
No
Who you hear from: whether they match your audience and were screened for it. Synthetic, no real behaviour
No
Who runs the sessions, and how good they are at drawing out what people really do. None, it answers within the frame you give it
No
Whether the method can surface things you didn't know to ask about. No
No
What happens to your money if the study doesn't deliver. None, but no evidence either
No
Whether the evidence would stand up to a compliance, board or regulator review. No
No
Pricing
What UX research costs with Obodo
Indicative prices for our UX research services at their default scope, up to 80% below the published agency rates we benchmark against. A senior researcher fixes the price on a 15-minute scoping call before anything is charged.
UX Research
Find exactly where users get stuck, and what to fix first.
Price
Up to 80% less
Agency benchmark
~£14,000
Timeline
2–3 weeks
Default scope
live product or prototype, 3–5 flows, 10–15 moderated sessions
What you'll get
A prioritised list of usability issues, each tied to the evidence behind it.
Concept Testing
Test the idea with real users before you build it.
Price
Up to 80% less
Agency benchmark
~£12,000
Timeline
1–2 weeks
Default scope
2–3 concepts, 8–12 depth interviews, static mockups or sketches
What you'll get
A clear read on demand and preference, with a recommended direction.
Customer Journey Research
See the whole path your customers take, and where it breaks.
Price
Up to 80% less
Agency benchmark
~£16,000
Timeline
3–4 weeks
Default scope
one journey, 12–16 depth interviews, one segment
What you'll get
A journey map by segment with the pain points, emotions and moments that matter, ranked by impact.
Benchmarks are built from published agency price pages and cost guides; the sources are shown with every estimate. Prices exclude participant incentives, quoted separately as a pass-through.
Whether you call it a UX research company, a user research agency or a consultancy, the job is the same: finding out how people really use your product and where it lets them down. At Obodo a senior researcher designs the study, moderates every session with real users and turns what happens into decisions your team can act on. Teams outsource UX research to us when they need senior researchers quickly, without hiring. The output is evidence rather than opinion: usability issues, journey maps or a ranked list of features, depending on the question.
How much does UX research cost?
Obodo's indicative prices for UX research are up to 80% less than a traditional agency's for the same scope. Answer the questions above and you will see a price for your scope in about 15 seconds, with no login. A senior researcher confirms it on a 15-minute call before anything is charged.
What's the difference between user research and UX research?
In practice, none. User research, UX research and user experience research are used interchangeably. Some teams say user research for understanding people in general, and UX research for work on a product's experience. The methods and the researchers are the same, and we do both.
Do you moderate the sessions yourselves, or is it automated?
Ourselves, always. Being in the session is the method: a senior researcher moderates every one, notices the hesitation and asks why. We never automate moderation. AI speeds up desk research, transcription and first-pass coding, and we check its output against the recordings. The researcher decides the approach and owns the interpretation.
Do you recruit the participants, or do we?
Either. We recruit participants who match your users, screened against your criteria, or we run the study with your own customers. You approve every participant before the study begins, and you can watch the sessions live.
How long does a study take?
A UX research study runs 2–3 weeks from kick-off to findings, concept testing 1–2 weeks and customer journey research 3–4 weeks. We are up and running within days of your approval, and the timeline is written into your research plan, so you know it before you commit. Every study ends with a workshop.
Senior researchers
The people who run your study
Senior user research consultants, without the months it takes to hire user researchers. The one you meet on the scoping call designs, moderates and presents the work.
Brad MacDonaldUser Researcher
Qualitative Research
Operational Research
Workshops
Senior UX researcher specialised in qualitative research and operational research.
An indicative price in about 15 seconds, with no login and no sales call. Prefer to talk it through first? Book a 15-minute call with a senior researcher.