After a one-on-one session with our senior researcher, we’ll build a custom plan, run moderated user interviews, and turn real insights into a clear, actionable recommendations report.

We start by working closely with you to define clear target personas — the exact type of users your product needs to resonate with. Then, we tap into trusted recruitment panels, niche communities, and vetted networks to find participants who match those profiles. Every user is screened carefully to make sure they fit, so your insights come from the right people — not random clicks.

We don’t just hand you a report and wish you luck. Our research is designed to surface clear, prioritiSed next steps you can act on immediately. We’ll work with your team to make sure insights directly feed into your product roadmap — no fluff, no getting lost in translation.

No problem — that’s what we’re here for. In our initial planning sessions, we’ll help you clarify what needs validation based on your product’s goals, assumptions, and risks. You don’t need all the answers upfront — just the willingness to explore and refine them together.

Short answer: Science.
Long answer: Studies by the Nielsen Norman Group show that 5 users uncover 85% of usability problems. Testing with more adds costs but only marginal new insights — it's about being smart with your budget.