Work with research team and validate your next big idea. Tailored for teams looking to explore new concepts or introduce major features, this offering utilises concept validation sessions to accurately assess market fit and uncover unique opportunities for differentiation.
Receive a comprehensive report that guides your journey towards product-market fit, helping shape your product’s initial feature set with clarity and confidence.
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A process used to test the viability of a new idea, product, or service with the target audience before it's fully developed or launched. It helps in understanding if the concept meets the needs and expectations of potential customers.
It helps in minimizing risks associated with new ventures, saves time and resources by identifying potential failures early, and ensures that the development efforts are aligned with market needs.
It can involve a range of methodologies like surveys, focus groups, interviews, or prototype testing, depending on the concept and the target audience.
Based on the findings, the concept may be refined, redesigned, or in some cases, discarded. If validated positively, it moves to the next stages of development and eventually, to market launch.
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