Get an answer to one of the most stressful questions for any founder: “How much should I charge for this?”
Our pricing strategy process combines frameworks like the Van Westendorp Price Sensitivity Meter user research, market benchmarking, and value perception modeling to find the sweet spot between what customers are willing to pay and how your product delivers value.
Using proven frameworks like the Van Westendorp Price Sensitivity Meter, we assess what customers are truly willing to pay — so you can stop guessing and start pricing with confidence.
After the research is complete, our expert researcher will walk you through the results and you’ll walk away with a strategic pricing report so you can stop guessing and start pricing with confidence.
We combine 1:1 moderated interviews and proven pricing frameworks (like Van Westendorp) to understand what users value and how much they’d realistically pay.
No problem. We can still test pricing assumptions through concept testing, early mockups, or problem/solution narratives — even before you have a working MVP.
Yes. We conduct a pricing teardown of 3–5 key competitors, including feature comparison, value framing, and packaging — so you know where you stand in the market.
Definitely. We’ll provide strategic recommendations that influence not just what you charge, but how you present it to drive conversions.
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